Made to Stick by Chip Heath PDF Download

Made to Stick PDF Book read online or download for free. “Made to Stick” is an impressive book that is now available in various format including Kindle, ePub, and PDF. If you need this book in any specific format, you can request us.

Made to Stick Book Summary

“Made to Stick” is a good book that you can read online or download to read it later. Before starting the reading or downloading, here is the summary of the book that you can read. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. Made to Stick by Chip Heath PDF Download

Brief Summary Made to Stick by Chip Heath

When you needed to deliver your message in a brief and compact way, how would you prepare to deliver it to your audiences or readers? Simplicity is the key and first step to make a message sticky to others. Making it simple does not mean that you need to bring out your most important idea. It is critical to find the core. According to the authors, “finding the core isn’t synonymous with communicating the core.” But, that simplicity must come with its value. Like the metaphor of a company for the employees to be encouraged, your message needs to be simple and important to make your message remain not just in your mind but others as well.”We can’t demand attention. We must attract it” says the authors in the book. In order to grab people’s attention, your message may be attractive with unexpectedness. Breaking a pattern could be one way. For example, the old emergency siren was too monotonic to stimulate our sensory systems and therefore failing to attract our attention. As the siren gets systematically and audibly improved, people hear much brighter and more stimulating sound and therefore being aware of some situation. In order to catch people’s attention, you need to break the ordinary patterns.

Details About Made to Stick by Chip Heath

  • Name: Made to Stick
  • Author: Chip Heath
  • Language: English
  • Genre:
  • Format: PDF/ePub
  • Size: 1 MB
  • Price: Free

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